Quite often, the terms 'market research' and 'marketing research' are wrongly interpreted and substituted for one another.market research, in simple words, is nothing but the research that is directed towards a very specific i.e. particular market area, whereas marketing research has a much wider, broader spectrum. Marketing research can be further expanded into two specific domains: consumer-related marketing research and business to business marketing (B2B) research. However, the basic steps involved in both of these marketing research process types are generally the same.
Basic Steps of Marketing Research Process
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