Question Types

Question Types—Dichotomous

Question Types—Multiple Choice

Question Types—Likert Scale

Question Types—Semantic Differential

Question Types—Importance Scale

Question Types—Rating Scale

Question Types—Intention to Buy Scale

Question Types—Completely Unstructured

Question Types—Word Association

Question Types—Sentence Completion

Question Types—Story Completion

Question Types—Picture (Empty Balloons)

Question Types—Thematic Apperception Test

Qualitative Measures

Technological Devices

Nielsen Outdoor Leverages GPS to Track Billboard Reach